Waterlicious, a leading innovator in the beverage industry, is known for creating refreshing and healthy water products. With the launch of GOFLAVA, a new line of flavored water, the company is targeting younger, health-conscious consumers, bringing a fun, fresh, and energetic twist to staying hydrated.
Role
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Logo Design
Marketing Design
Website Design
Approach
I crafted a dynamic logo that captured the playful essence of flavored hydration, using bold colors and fluid typography. The visual identity was extended across packaging concepts, social media templates, and point-of-sale displays.
Outcome
The GOFLAVA branding created instant shelf appeal and helped Waterlicious stand out in a competitive space. Early feedback praised the design for its modern, flavorful look that resonated with the target demographic.
Overview
Waterlicious was launching GOFLAVA, a new line of flavored water aimed at younger, health-conscious consumers. I was brought on to design a vibrant sub-brand logo and supporting marketing assets to help position GOFLAVA as fun, fresh, and energetic.
Client : Waterlicious
Industry : Beverage / Consumer Goods
Services Provided : Sub-Brand Logo Design, Marketing Materials
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