At PennyFly Entertainment, I took on the role of designing clothing brands and leading social media marketing strategies for a range of music artists. My approach combined brand-focused design with audience-driven content, creating apparel lines that reflected each artist’s identity while building strong engagement through tailored digital campaigns. This resulted in unique and recognizable clothing brands for talents such as Kirsten Collins, Caspark, and many others, along with boosted visibility and interaction across their social platforms. Overall, the work brought together fashion, design, and marketing to expand both the artists’ personal brands and their connection with fans.
Role
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Brand Design
Marketing Design
Social Media Marketing
Approach
I focused on building brand identities that aligned with each artist’s unique image, creating apparel designs that resonated with their fanbase. Alongside this, I developed social media strategies to showcase the clothing lines, drive engagement, and strengthen the artists’ digital presence.
Outcome
The result was the successful launch of distinctive artist-branded clothing, paired with increased fan interaction and visibility across social media, enhancing both the artists’ personal brands and their market reach.
Overview
At PennyFly Entertainment, I combined clothing brand design and social media marketing to help music artists like Kirsten Collins and Caspark build strong, recognizable brands. By aligning design with each artist’s identity and promoting it through engaging digital campaigns, I strengthened their connection with fans and expanded their overall reach
Client : PennyFlyEntertainment
Industry : Music / Arts
Services Provided : Brand Design, Social Media Marketing
Overview
For Kirsten Collins’ album Flora, I designed and launched a clothing brand that captured the vibrant, organic themes of the record. The visual identity drew inspiration from the album’s aesthetic, blending bold floral elements with modern streetwear design. I developed apparel that not only reflected Kirsten’s artistic vision but also resonated with her fanbase, creating a wearable extension of the album experience. The launch was supported by tailored social media marketing, driving excitement and engagement around both the music and the merchandise.
Overview
For Caspark, I designed and launched a clothing brand that was directly inspired by his song titles and lyrics, turning his music into a visual and wearable experience. Each piece reflected the emotion and storytelling within his work, creating a strong connection between his sound and his style.
